5 Logo Designs With Mind-Blowing Creative Twists You Probably Missed

Logos are everywhere. You spot them on your screen, your coffee cup, your sneakers. But behind some of the most common ones lies genius design you likely never noticed — even though it’s been staring you right in the face.

Let’s uncover 5 popular logos whose cleverness is hidden in plain sight.

1. MGM’s Lion | A Roaring Illusion, Not a Restraint

Metro-Goldwyn-Mayer (MGM), the legendary American film studio founded in 1924, is known for its iconic roaring lion.

For decades, many assumed that the lion must’ve been restrained or manipulated to get that cinematic roar on cue.

A viral photo that circulated online suggested the lion was tied down during filming. Truth? That photo is completely fake; it’s actually a lion getting a CT scan.

MGM used real lions, yes. But the roar? Filmed the old-school way with no digital trickery or photoshop magic. Just guts, camera, and a brave crew.

Watch the MGM AV Logo in action below.

2. Gillette | The Sharpest Cut Hidden in Letters

Gillette, the Boston-based grooming brand under Procter & Gamble, didn’t just craft razors; they carved sharpness right into their logo.

Take a close look. Notice how the space between the G and the i slices like a razor? That subtle cut pays homage to their core product: precision shaving. It’s minimal, sleek, and incredibly intentional.

Check out Gillette’s shaving tips for men below.

3. LG | Say Hello to the Winking Pacman

At first glance, the LG logo just looks like some stylized letters inside a circle. But there’s more.

Tilt your head slightly, and you’ll notice the L forms a nose and the G shapes a face. It’s a subtle smile. Even more intriguing? Some fans argue it looks like Pac-Man: playful, retro, and slightly cheeky.

Catch LG Electronics’ smart innovations at CES 2019.

4. Amazon | A to Z, Delivered With a Smile

Amazon’s logo might look simple, but every curve carries intent.

The orange arrow doesn’t just serve as a visual symbol. It stretches from the A to the Z, signaling that Amazon sells everything from… well, A to Z. Clever, right?

The logo we see today was launched in 2000, and it’s a far cry from the original one in 1994.

Back then, it was just a basic wordmark. Now, it’s a branding masterclass.

See the magic behind Amazon Go and next-gen shopping below.