Deezell Launches Arewa Cartel Record Label and 2 New Artist

Deezell Launches ‘Arewa Cartel’ Record Label With First Signing, Ahmerdy Kallabi

Northern Nigerian music just got a major upgrade!

Deezell, widely known as the Northern King of Collaboration, has officially launched his very own record label, Arewa Cartel.

The announcement came with immediate impact: his first signing is none other than the fast-rising star, Ahmerdy Kallabi.

A Power Move for the Northern Music Scene

Deezel’s entry into the record label business is more than just a personal career shift; it’s a strategic move to elevate the Northern music industry and give upcoming talents a proper platform.

Known for his powerful collaborations and trendsetting projects like Super Story, he has never shied away from pushing creative boundaries.

His move is expected to redefine the pace, quality, and reach of Arewa music in Nigeria and beyond.

Meet the First Signee | Ahmerdy Kallabi

Right after the official signing, Ahmerdy dropped the visuals for his buzzing track “Kallabi,” a soulful, superstitious love anthem already winning hearts across social media and streaming platforms.

The video, now released under Arewa Cartel, highlights an impressive level of production quality and artistic direction, signaling big things ahead for both the artist and the label.

What Makes This Signing Special?

Fan Reaction: Positive buzz flooded social media as fans praised the synergy between Ahmerdy’s style and the Arewa Cartel brand.
Deezell’s Vision: The label launch comes with a promise of nurturing raw talent while maintaining high artistic standards and regional representation.
Artistic Consistency: From his past to present, Deezel’s consistency in quality and cultural relevance makes Arewa Cartel a label to watch closely.

Rumored Future Signings | Who’s Next?

Though not officially confirmed, word on the street is that the king of collaboration is eyeing another wave-making artist, an energetic rapper from Bauchi who’s been heating up the Northern charts recently.

Fans are eager to see who’ll be next on the Cartel roster, as he promises “more quality signings soon.”

Why It Matters

This isn’t just about one label or artist; it’s a major moment for Northern Nigerian music. It sets a precedent for self-sufficiency, talent discovery, and regional storytelling through music.